International Business : Competing in the Global Marketplace

Market-defining since it was introduced International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 14th edition provides a complete solution that is relevant (timely comprehensive) practical (focus on applications of concepts) integrated (integrated progression of topics) and the most up-to-date on the market.

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International Business: Competing in the Global Marketplace

International business refers to business activities that involve the transfer of resources (raw materials, capital and people), goods (finished assemblies and products), services (management consulting, financial services, insurance and education, etc.), knowledge and skills (managerial skills, intellectual property rights), or information (databases and networks) across national boundaries.

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